Twitter, launched in 2006, revolutionized the social media industry by launching a never seen before microblogging platform to the public. Each consecutive quarter of user growth allowed Twitter to expand to many different demographics, therefore increasing their overall popularity. From 2010 to 2011, statistics show a 280% increase in average number of tweets per day from 50 million to an astonishing 150 million tweets. Currently, Twitter stands as a common form of pop culture and continues expand by approximately 460,000 new twitter accounts each day. Twitter is designed to permit all users to tweet an unlimited amount of 140 character pieces, entailing personal experiences, interests or anything else that pertains to themselves and others. Twitter engages user to user contact through mentions, and tags linking people with similar interests. Recently Twitter has emerged with a new system of engaging individuals and businesses into the twitter world as one cooperative unit, known as promoted tweets. Promoted tweets revolutionized the online advertisement industry for the following reason, “All Promoted Tweets are organic Tweets, there is not a single “ad" in [the] Promoted Tweets platform that isn't already an organic part of Twitter.” (Twitter). Permiting users to interact with a promoted tweet as they would with a regular tweet, through retweeting or favoriting the specific tweet. Promoted tweets are displayed one at a time at the top of relevant search results, to ensure custom satisfaction and avoiding complaints. The process of promoting a tweet starts with any twitter account operated by a business. Promoted tweets are advertised to specific demographics that pertain to the item or service being promoted, maximizing effectiveness of the tweet. A business can take one of their regular tweets and pay to promote it, advancing the promoted tweets to the top of the related search results. “We'll attempt to measure whether the Tweets resonate with users and stop showing Promoted Tweets that don't resonate.”(Twitter). As stated, to preserve consumer satisfaction, not all promoted tweets stay on the top of search results. The advantages of promoted tweets are far more advanced compared to various other forms of advertisement because of Twitters advanced knowledge on their consumers. “Twitter's commercials are different and have a leg up because they will be intermixed with incredibly time-sensitive content.” (Atlantic Wire). This knowledge assists Twitter with redirecting promoted tweets according to users geographic area, interests as well as who they are following. Resulting in maximizing the satisfaction of consumers and the profits of businesses funding the promoted tweets. Many consumers haven't even noticed the promoted tweets as out of the ordinary, some even find them useful and therefore are still content with Twitter’s services. Bogdan Becea shared his satisfaction with promoted tweets, “I have just encountered my first #promotedtweet and was actually interested in the link :)”(Bogdan Belcea). Businesses benefit equally if not more so than the consumers. They pay for promoted tweets that are directed to a hand picked demographic of consumers oriented around similar interests of their promoted product. “Virgin had its fifth largest sales day ever due to a Twitter campaign.”(Social Beat). Overall, all sides of the deal are content with the outcome resulting in Twitter producing higher revenue through promoted tweet sales and being able to dismiss angry users with an option to dismiss promoted tweets from their timeline. Minimal negative feedback has been received regarding Twitters promoted tweets. Complaints have been vocalized on Twitter as well as current news articles or consumer blogs. “Stop the #promotedtweets, @Twitter. Anytime I see a #promotedtweet in my feed I instantly block the sender.” (Sarah K Unger). Besides the regular naysayers of advertising on Twitter many are irritated because of the
The Effects of Twitter
Twitter is an online social networking and microblogging service that allows users to send and read "tweets". A tweet is a short message no more than 140 characters that usually describes what the user is doing. While there are many people who believe Twitter is a good way to interact with the world, there are many issues associated with it, such as cyber-bullying and violence, non-reliable information, and teens being less active and always glued to their phones.
History of Twitter
Twitter started in 2006 when the podcasting company Odeo realized they needed to reinvent themselves and began brainstorming new creative ideas. Jack Dorsey introduced the idea of creating an SMS(short message service, texting for example) that would allow a user to communicate with a small group of people.
Twitter was first called "status" until the group looked in the dictionary for names and found twitter which fit it perfectly. The original…
not know makes you look desireable, making you more popular. The need to show off that popularity only increased when the Twitter phenomenon hit. Now, there are “followers.” These people go out of their way to read all of the tweets you put out. This creates a world of constant popularity contests, unhealthy ego boosts, and eventually, isolation.
Taking a look at my own Twitter, I have about one hundred and eighty followers. That is one hundred and eighty people looking to read about what I have…
this seem to be a fair question. I do spend a lot of time on Facebook and Twitter, and I’m a computer guy – I prefer not to do the bulk of my tweeting from a smartphone. Am I sacrificing relationships? But ultimately, I think this is all silly, and frankly missing the point.
While it’s certainly sad to see someone end their life, and the sadness is acute when done so in a public way – would they have not done so without Twitter? Were suicides less common before people had a way to share it in real…
September 22, 2013
Twitter vs. Pandora
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Although “tweets” are only 140-characters text message you can still learn a lot real quick.
The basic idea of Twitter was to marry short text messaging on cell phones with the Web and its ability to create social groups. (e-commerce, 2012). Twitter was founded in San Francisco, but it's used by people in nearly…
Social commerce utilization has been known to improve customer based relationships and sales in several businesses that critically take advantage of social media networks. In an effort to address the challenges associated with the advantages of using Twitter Commerce and increasing sales and customer relationships, this paper will explore how Twitter Commerce’s framework for strategy formulation which will look at the intersection of demographics, economics, psychographics…
Why is twitter so addictive?
Twitter was found on March 2006 in San Francisco, CA by, Evan Williams, Noah Glass, Jack Dorsey and Biz Stone. The four guys would work in Evan’s old apartment for hours and they were trying to find an app that would first described a service that uses SMS to tell small groups what you are doing and they found a perfect app called “twttr”: after a few weeks they changed the name to twitter.
Twitter is a billion dollar company: it is really popular around the…
Twitter is a micro blogging website you’re given 140 characters to write your thoughts and get your point across. According to Maureen Dowd, a New York Times columnist, twitter is a “’toy for bored celebrities and high school girls.’”(Jaffe, Sarah) Older generations often refuse to acknowledge it, but twitter has come into its own. It’s causing news to be spread within seconds, businesses to hear feedback from their customers, and politics to be discussed in a censored nation. Twitter, the…
Our world seems to be filled with things that take away from having true human
interaction. I have realized over the years how so many things can distract us from truly
connecting to people. I truly ponder that if technology would have never been invented
would people not be so afraid of social occasions? Thats a true question to ask yourself.
Twitter is a main social network that helps us become less personable. When you use
Twitter you know what someone…
the beginning of a revolution.
Twitter is a micro blogging service that that allows users to send and read short messages, of 140 characters, that are called tweets. To be more specific Jack Dorsey sent the first Tweet on March 21. Twitter was incorporated on April 19, 2007 and currently has 3,600 employees in offices around the world.
The basic function of Twitter is to allow users to broadcast information they deem relevant to their “followers” in real-time. Twitter is built on a web interface created…