Sociohistorical criticism is literary criticism in the light of historical evidence or based on the context in which a work was written, including facts about the author’s life and the historical and social circumstances of the time. This is in contrast to other types of criticism, such as textual and formal, in which emphasis is placed on examining the text itself while outside influences on the text are disregarded. The “text” portrays class in an unrealistic fashion. The way that Isaiah is speaking (English context/accent) in a strong male tone with the added cinematic choices (i.e. white horse, diamonds, tickets etc.) all leave me with this high expectation of life choices and feeling of insufficiency. Realistically, most readers are never going to be able to attain any other those materials. The only character in this “text” is a black male and society usually depicts a white male as strong and successful. By having Isaiah play the only role, it gives society and race interpretations a run for its money and tries debunk racial representations and expectations. Lastly, the cultural values that this “text” portrays is that of a Westernized society. This commercial is how other countries view the United States. Most countries believe that the US is full of itself and think that our lives revolve around monetary value.
Psychological criticism centers chiefly on the qualities or characters and on what inner strengths affect and form them throughout the operation. This school of criticism highlights personality development and the correlations amongst personalities. Generally psychological critics depend on the efforts of Sigmund Freud as their spiritual center, although this is not the least bit necessary. This “text” touches on psychological issues through the power and intention of manipulation of the human mind. The commercial was trying coerce or hypnotize the audience into purchasing the intended product for sale. Although this is the case for most or all commercials, this was over the top by means of attempt. Being that I am a competent female adult, this “text” feeds into or displays its creators/audience’s internal desire in the most obvious fashion, through blunt comical sarcasm. Every time I watched the commercial, I couldn’t help but laugh and think, “Geez, they (Old Spice) are really desperate to sell this product.” Now that may have not been the true intention, but it sure felt like it. The commercial reeks of “desperate time’s calls for desperate measures.”
Mythological criticism (Archetypal) criticism is a kind of critical theory that deciphers a text by concentrating on repeated myths and models in the storyline, signs, metaphors, symbols,