The vision of Lever Brothers Pakistan Limited is driven by is the commitment to excel and we are here to sell aspiration not brand. So, the core vision is integrating and that is to excel in every field whatever Lever Brothers do to provide customer delight and value. The Lever Brothers have been able to follow the track set by their vision and to achieve the standards set by their customers.
Mission Statement of Lever Brothers Pakistan Limited:
Lever Brothers Pakistan Limited will be the foremost consumer company in Pakistan with the dominant position in laundry, personal wash, skin, ice creams and spreads: a leading position in tea, hair, dental and household care and a sustainable profitable position in cooking oil and fats.
1. We will aim at delivering a 15% UVG rate, hence doubling the size of our business over 5 years and thereby delivering superior value creation.
2. We will achieve this by adopting a broad view of our market by seeking the new opportunities in the core categories of Unilever and by staying closer to all consumers than competitors, understanding their evolving needs and focusing on constant delivery of superior value for our brands through innovation.
3. Competitive advantage will also be developed by driving down relentlessly on relative cost positions and outpacing competition in operational efficiency improvement.
4. We shall build on our strong network of distributors to maximize penetrations and visibility in existing channels and to develop all new channels relevant to our consumers.
5. We shall establish Unilever’s core brands in Afghanistan, building brand loyalty and strong distribution in the market.
6. To achieve these standards of performance, Lever Brothers Pakistan Limited will develop a strategically focused organization and will motivate its personnel to use its full potential of creativity and commitment. It will also leverage Unilever’s best practices and maintain the highest standards of operational control.
7. Through its commitment to high levels of care and safety for its employees, its consumers and the environment, Lever Brothers Pakistan Limited will be exemplary and will participate in the dissemination of such practices in Pakistan.
Organization Key Value:
It defines that what they want. They people of organization to be good at or how do they want them to behave and this very clearly stated in mission statement as always stay responsive to change, go for innovation, employee commitment to organizational objectives and mission and creating value for customers. So, if we check the mission statement through this aspect then we can easily state that they have clearly stated what should be the organizational key values and how to reinforce them.
Critical Success Factor:
The central issue of this factor is that what they have to be good at to succeed in this market or industry. The mission statement outlines this as “adopting a broad view of our market, by seeking the new opportunities in the core categories and by staying closer to all consumers than competitors and understanding their evolving needs and focusing on constant delivery of superior value for our brands through innovation”.
So far them critical success factor is consumer connectivity and commitment to excel and to provide superior value to customers and products of superior quality and value.
Objectives of Lever Brothers Pakistan Limited:
1. Their main objective is to have a double-digit growth and resultant cash flows will be utilized in improving the product quality and contents to enhance the value to customer and final users.
2. Lever Brothers Pakistan Limited has an objective to have a responsive supply chain and technological based processes.
3. They want to have consumer connectivity, i.e. they want to know what they