Essay about unit 1 asignment

Submitted By rachkus
Words: 506
Pages: 3

Zip 6 started off rather slow its first year surfacing the market. Not having adequate capitalization to allow it to manufacture and actually bottle the product. Having to rely strictly on other established bottlers to produce and bottle it for Zip-6. Revenue the first year was able to reach revenue of 512,000 the first year. Relying on securing a number of college football, basketball endorsement from throughout the south. Just starting off Zip 6 started out slow but only took a matter of time before it was out in the open and was offered $4.5 million dollars to purchase 1/3 of the firm. Nilis Young who is a wealthy capitalist purchased this, with the expansion for Zip 6 and the money allowed the firm to purchase an existing manufacturing and bottling facility that its prior was used to purchase and bottle in which gave Zip 6 a home of its own to build from. This is when Zip 6 mounted its first serious National Marketing. This change ended revenue with a 2.3 million and 26% growing strong annul rate for their company. Within only a few years US sport drinks annul Zip 6 revenues were standing at 5.7 million. With revenues rapidly growing made it possible for big advertising was where they have chosen to spend 1.2 million dollars to advertise at super bowl. This advertisement doubled the demand for Zip 6 in which was needed to implement two shifts for producing in which opened jobs for more people. 8.5 million dollars and in strong demand then stopped all shipment of perish herb to the United States once began to ship the product to potential foreign markets such as Brazil, Korea, Mexico. Once began to branch out and began multiyear journey as a global sports drink manufactures and bottle couples. Once this change occurred ten years later Zip 6 is how a global sports drink manufactures with active global markets in Brazil, Korea, Us and Mexico.