Essay unit 9 pass 2

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Promotion is a marketing discipline that uses a variety of incentives techniques to structure sales related programs targeted to customers, trade, and/or sales levels that generate a specific, measurable action or response for a product or service. Sales promotions for example includes free samples, discount, rebates, coupons, contents and sweepstakes, premiums, scratch cards, exchange offers, etc. Sony has promoted its products through different sales promotional. Strategies For example after the release of the Sony BRAVIA television sets, Sony promoted them by saying that all BRAVIA full HD LCDTVs purchased during July 2008 and registered within two weeks of purchase qualify for a Bonus PlayStation 3 as long as the customer claims is one of the first 35,000 received and validated by Sony. Another key point to their promotion is that the company offers is a Sony Card and a PlayStation Card, these are rewards cards credit cards which allows customers to earn redeemable points when they purchase Sony products and services. Sony incorporates a discount coupon program offering 25% to 50% discounts on products such as PC speakers, Blue-Ray Disc Players, notebooks and laptop the major elements of promotion mix include advertising, personal selling, sales promotion, direct marketing, and publicity. Sony Corporation has used all of these marketing communication mix elements. Advertising is any paid form of non-personal mass communication through various media to present and promote product, services and ideas etc. by an identified sponsor. So far, SONY has advertised its products through many different ways and media Sony also advertise its products by targeting those favourable television programs, like sports, series and also it has its own channel called Sony

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