US15 Lecture Notes Session 2 Essay

Submitted By Tarah-Milbank
Words: 4182
Pages: 17

ADV 225
Writing for
Public Relations:
Session 2
Andrew Corner, M.A., APR
Instructor
330 Communication Arts and Sciences
E: cornera@msu.edu
P: 517-896-8995 (cell)

Deadlines




Several assignments are due along with this session.
Review the current due dates in the
Calendar and News sections of your
Course Home on Desire2Learn.

Reminders





Some lecture material was recorded in prior semesters.
I have done my best to update for the current semester, HOWEVER ...
Some out of date references may still appear in the videos.
If that occurs, please use your common sense and apply your understanding of the current assignments and deadlines.

Reminders


For Example:


We are not using the SONA System.
• Any reference to SONA or extra credit related to participating in research studies is outdated.
• SONA does not apply for this semester.



There won’t be any group projects.
• Any reference to group work or “Learning
Teams” is outdated and does not apply for this semester. • Please disregard such references.

Reminders


For Example:


All assignments are due on Tuesday or
Thursday.
• If the video announces a due day of Monday,
Wednesday, or any day other than Tuesday or
Thursday, that reference is outdated.
• Deadlines announced in lectures that don’t match the Syllabus or refer to a day other than
Tuesday or Thursday are outdated and should be disregarded.

Reminders


For Example:


All dates should be 2015.
• Any reference to 2014 or earlier is outdated.
• Update the instructions to 2015.



2015 deadlines are published in the
Syllabus and will be provided through
Course News postings.
• Any deadlines announced in lectures that don’t match the Syllabus are outdated.

ADV 225
Writing for
Public Relations:
Strategic Writing
Andrew Corner, M.A., APR
Instructor
330 Communication Arts and Sciences
E: cornera@msu.edu
P: 517-896-8995 (cell)

Strategic Writing
Career writing
 Creative but goal-oriented
 Brief, concise, clear: Shorter is always better
 Minimize – not maximize
 Begin with the end in mind


Strategic Writing
Shorter is always better
 Premium on crystal-clear expression
– not filling up pages
 “I didn’t have time to write you a short letter, so I wrote you a long one instead.” – Mark Twain


Strategic Writing


Various Forms
Letters
 Memoranda
 News releases, media advisories and fact sheets
 Newsletter copy
 Brochure copy
 Web copy


Strategic Writing



All carefully crafted to resonate with an identified audience or audiences
Seeks to compel some kind of action:








Give something
Sign something
Buy something
Go somewhere
Call someone or visit a Web site
Vote
Raise awareness/invite a relationship

Strategic Writing
It’s NOT about what YOU have to say.  It’s about you applying your skills to help someone else say what they need to say.
 Check your ego at the door!


The Writing Process










Research
Brainstorm
Organize
Write
Revise
Edit
Submit for Approval
Distribute
Evaluate

ADV 225
Writing for
Public Relations:
English Grammar and
Associated Press Style
Andrew Corner, M.A., APR
Instructor
330 Communication Arts and Sciences
E: cornera@msu.edu
P: 517-896-8995 (cell)

Quick Review of 4th Grade
Noun
 Verb
 Adjective
 Adverb
 Preposition
 Pronoun


Quick Review of 4th Grade


Sentence structure




Subject






Subject + Verb
Noun phrase
Noun or pronoun
Group of words headed by a noun

Verb




Action word
Describes what the subject is doing or feeling
Inanimate subjects do not have feelings and cannot take action

Quick Review of 4th Grade


Clauses




Subject






Group of words containing a subject and a predicate
Noun phrase
Noun or pronoun
Group of words headed by a noun

Predicate




Verb
Group of words headed by a verb
Describes what the subject is or does

Quick Review of 4th Grade


Independent clause
Has a subject and a predicate
 Could stand alone as a sentence
(makes sense on its own)




Examples:…