Verizon Organizational Culture Case Study

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Using the competing values framework as a point of reference, Verizon’s current organizational culture would be classified as a clan. A clan culture encourages collaboration and has an internal focus with flexibility (Ferrell, Gatewood, Ferrell and Taylor, 2010). Verizon has invested on training their employees on new initiatives while focusing on the strategic goals. These actions exemplify a clan culture with the internal focus. Next, Verizon is building internal knowledge that creates collaboration among its employees to find new ways to create value for their customers.

Verizon is trying to move their organizational culture to more of a combination of adhocracy and market culture. The adhocracy culture uses innovative ideas to assist with
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