1. Evaluate Walmart’s globalization strategy over the last two decades. Where did the retailer struggle? Where did it do well? Can location characteristics explain the differences in Walmart performance
2. Walmart entered in some countries through acquisitions and in some countries through greenfield investment. What entry mode do you think was best? Did location characteristics drive the mode of entry? Why?
3. In 2013, Walmart decided to enter the Indian market in a joint-venture with Bharti Enterprises. Based on your analysis of Walmart’s global expansion up to that point, do you think it was a good idea to go to India? To select joint-venture as the mode of entry?
4. In general, what do you think …show more content…
| |It improved over time, through the incorporation of technology and the fact that the company is |
| |larger and more complex than it had been. |
|00:00:43.0 >> |JUAN CARLOS R. CEBRIÁN: I would add only one key word, which is: innovation. |
| |This company is in a state of constant innovation. What Jose María said is true, and the last thing |
| |is: when they [the competition] get to where we are, we will have invented something new. |
| |What we cannot do is stop. This is the key [to this company], to not stop, to be constantly |
| |introducing new things. |
| |DIEGO COPADO: If we draw a diagram of our marketing mix from the standpoint of public relations, we |
| |have the best creative agency in the world, which is our real estate department. |
| |They choose windows in the best sites in the best and largest cities in the world. |
| |We have some designers and sales people who create designs and the most