Victoria Secret Ethos Pathos Logos

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Victoria Secret is an American manufacturer for women’s underwear, bras, lingerie and beauty products, it is the biggest seller of women’s underclothing. Victoria Secret is also widely known for their Fashion shows and famous models. How has this company, where only extremely thin girls are featured, has gained so many buyers? The appearance of a typical model is thin, tall, perfect skin, and gorgeous appearance, something every female dream of possessing. The ad created by the business concentrates on the looks of the model bodies, they all seem to be very comfortable with their appearance, having joyful and provocative expressions. The ad also utilizes big bold text to make the audience realize what a perfect physique looks like and how this underclothing can provide perfect characteristics to the body. The advertisement influence the spectators by using pathos and logos and by recognizing the target audience.
The Victoria Secret ad aims to influence early and middle twenties up to thirty-year-old, light skin, thin females. Women wear underclothing, always like to look attractive, value beauty and make it a valuable characteristic in their lives, and more importantly like to attract other people. …show more content…
to convince the audience. The advertisement shows ten light skin ladies with different skin shades and similar hair styles, their body type being very similar. The usage of logos make the viewers develop an assumption that Victoria’s Secret underclothing is appropriate for females if they are skinny. The models are wearing Victoria’s Secret underwear and bras which relate to logos in the sense that if you are a woman you will logically need the use of underclothing. This ad contains a few text sentences and focuses mainly on the images, this photographic design influence the audience greatly in the way that the sight of attractive models will be more remembered than
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