From the table it can be seen that there are five key issues which are in high urgency. In these 5 key strategic issues, two of them are short-term issues and the others are long-term. Sony and Microsoft are too much focus on niche markets which restrict them from increasing in other user groups. Sony and Microsoft should aim to increase their game diversification in order to attract more customers and to be more competitive. According to the customer survey in 2011, the results reveal the change in buyer market served in video game console industry which shows that the majority age group of console players is ranged from 12-30 and there are even 26% players aged of 55-64. However, hardcore gamer that mainly teenagers players are the primary targeted market of Sony and Microsoft while the target audiences of Nintendo are more causal with more women and older players. Therefore, the market segmentation could be a key strategic issue of Sony and Microsoft that need to be addressed in the short-term. The second strategic issue is lack of financial resources of Nintendo result in an insufficient investment in R&D department and less expertise game developers. Nintendo are not propitious by many industry observers for the reasons of less competitive financial and technology resources compared to Sony and Microsoft. Even it captured a big market share by the launch of Wii, the quality of graphics and speed of Nintendo video games are still underpowered. Moreover, it lacks of hardware development such as online game playing and DVD players which is also a big threat of the company because the strategies of its competitors Sony and Microsoft are based on the assumption that video game console are shifting to the multifunctional home entertainment with Internet connectivity and movie watch. The third key strategic issue is the over reliance on the US market which is approaching to the maturity stage. Once the market gets close to maturity stage, the growth opportunity of sales revenue and market share would be decreased gradually. As seen from the table, the console sales in US declined by 2.2% from 2011 to 2012. This means that companies need to explore new emerging markets in order to maintain the total revenue margin. Chinese video game market is now in the growth stage with a largely increasing in its sales revenue. This is partly because government suspends the ban on video game encouraging the growth of console market in China. The customers’ need varies in Chinese and American market thus the companies need to identify how to differentiate the product in order to satisfy the interests of different customers. The fourth key issue is the increasing competition of handheld game-playing devices and online free games. Nowadays, video game console industry is expected to face a fierce competition from de4many other game substitutions. This is because today choices of video game devices are much wider than the past as the big evaluation of game platforms such as the smart mobile and other portable devices. Video game has been largely shifting from home-based devices such as consoles and computers to handheld devices such as mobile phones. People now are more likely to download free games online compared to purchase video game consoles from retailers. Apple as the leader of music market with iPod and iTunes tend to extend its market share by entering the video game market. Apple has introduced iPad in 2010 which is positioned as a device used to play games. The last key strategic issue is the high digital piracy rate largely threads the video game consoles sales. Video game piracy and unlicensed video game consoles are a big threat of original video games sales. The data shows
First of all, in my opinion, the demand for a new video game system would be less at start, because customers don’t know about it yet or they are still waiting on comments given by customers who have played the game already. They need to decide if it’s work the money. Then the demand would increase meaning people are aware about the new video game system and are buying it and introducing it to others. After reaching its demand peak, the demand could decrease due to some technical issues…
Video games and Children
Recent years video game's popularity has risen to where everyone in the world is playing. It
does many other things to human beside the fact playing video games gives you enjoy. Children should
be allow to play video games more often. I understand that there are some cons with playing video
games but also there are good sides. Generation has changed over years, many from kids, adults,
parents, everyone is playing video games in the world now days.
When I say the word gamer, many of you probably get an image in your head of a fat, lazy man sitting in front of his computer all day. I’m not saying that this image is completely inaccurate, but what if I were to tell you that the term “gamer” is used to describe thousands of members of a unified community?
I have been playing video games almost longer than I can remember walking, and have had lots of experience with other members of the gaming community, so…
R600- Video Games Essay Response
One of the most interesting facts about Video Games is that at this moment they are already part of our culture. Most of the teenagers around the world including me are gamers, and in my opinion I think there are more helpful benefits than dangerous consequences about it.
On one hand what I think according to the people who are against video games such as Bushman on his “Why do people deny violent media effects” is that they are afraid of new…
Video games entrepreneurship offers a chance to change the paradigm of seeing video games as having only entertainment value by creating video games that combine entertainment with advertising, socializing on virtual communities, providing therapy sessions for people with physical limitations and learning stimulation for students.
Video games entrepreneurship offers a chance to change the paradigm of seeing video games as having only entertainment value by creating video games that combine entertainment…
MARKETING IN THE VIDEO GAME INDUSTRY
American Intercontinental University
Professor Carol Sagers
March 31, 2013
The purpose of this paper is to identify issues that impact the marketing success of the video game industry and to address potential ways to overcome barriers and obstacles that hinder these companies. Economical restrictions are reviewed and how they play a key role in marketing development for video game products.
MARKETING IN THE VIDEO GAME INDUSTRY
Violence and Video Games
June 14, 2014
Violence and Video Games
When discussing all of the violent crimes that have happened in the United States over the past few years, there are several topics that keep getting thrown into the ring of discussion. One of the main topics, is the idea that playing violent video games will lead to children and adults being violent themselves, and make them more likely to commit acts of violence against themselves and others…
princess? Well without video games, none of us would be able to have creative adventures like this one. Video games don’t mean anything to some people, but to others a game can be their second life outside reality. Zaheer Hussain, a member of the international journal of mental health and addiction, claims that Forty-one percent of people who play online video games admitted that they played computer games as an escape from the real world. Also the addicted gamers used video games to modify their moods…
The Evolution of Video Games
Boxer, S. (2011, May 16). La noire – review. Retrieved from Guardian.co.uk.
This video game review from the Guardian’s website exemplifies the thoughts many top video game reviewers have had on the recent release of Rockstar Games’ L.A. Noire. Believing that the game is more of an interactive drama than a traditional video game, Boxer asserts that the use of real expressions of the actors providing character voices creates a rich, deeply engaging experience…
22 Oct. 2014
Are Video Games Good or Bad For Our Health?
Video games are very popular among society today. People nowadays are overwhelmed with reality now and then, and at times find the need to escape to another world. Depending on the video game, one may find that the plot and development of the game is more interesting than life itself and release all of their stress to enjoy the ambiance of the game. A person who plays games can argue that gaming actually requires…