Walker Percy’s essay “The Loss of Creature” describes the different experiences that people have even when looking at similar things. He states that because people have predetermined an image in their head, they become disappointed when seeing the real thing. The image they pictured is different from their expectations. According to Percy’s theory the few factors that incorporate with the symbolic package are: the expert, the consumers experience, and the loss of sovereignty. Percy applies his theory of symbolic package, to the way people interpret certain experiences they have in the world. They think that because they have seen or heard something that it is going to be exactly how that person described. Everyone sees the world different what…show more content… This clothing store targets younger, thinner women who like cheap prices and pretty clothes. Although they do have a plus size section, it is nothing compared to the clothing options offered to thinner women in the regular clothing sections. They have a whole store dedicated to all different clothing items for thinner women, but don’t have the same for plus size. For instance the plus size section has fewer options of clothing compared to the regular sizes that have hundred of options to choose from. Not only are the plus size options not appealing, they also run small for the size they claim it is. The smaller sizes make you feel unattractive and bad about yourself. You think to yourself “ Why am I so fat?” “Why am I so ugly?” “I should lose some weight”. The thoughts you have on your mind make you want to change yourself to conform to Forever 21’s standard image. Wanting to change your image sometimes makes you feel more bad about yourself. For the reason that either you can't lose the weight fast enough or you have a medical condition that prevents you from losing the weight. These bad thoughts that people think about themselves sometimes becomes a bigger issue. The issue of eventually feeling so bad about your image that you don't want to leave your home. When they do decide to make the effort of leaving the house to try on clothes again, they get hit with the same disappointment.…show more content… They need to experience for themselves what type of image and vibe they are trying to set for us plus sized women. The symbolic package also has to do with what options the clothing store will be selling. In this case it is “plus size” clothes that is very unappealing and not to mention overpriced. Most if not all of the plus sized clothing at Forever 21 have weird print patterns or bright neon colors which accentuate parts of the body that most of the plus size women do not want to show. The clothing is also very incohesive and women will usually have to search endlessly to find an outfit. Percy’s theory ties the whole Forever 21 corporation, they have different departments that are all in charge of different jobs. For example, the designers are there to design the best clothes possible to attract buyers. The advertisement team is there to make sure everyone sees these designs. The consumer experience is there to see the low prices and attractive clothing (not the same thing for plus size) and to tie it all together the loss of sovereignty is there to make the buyers feel like they need to buy the new “it” clothing. They always want to look better than the next person, so that they will have that approval from
