Walt Disney Research Paper

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The Walt Disney Company is arguably one of the most iconic brands in the world today. Not only is it a household name, but it has built a reputation so recognizable that no matter where you reside on the globe, you can identify one, if not all, of the many brand elements. When ‘Disney’ comes to mind, things like Princesses and Disney World are thought of, however The Walt Disney Company much more complex and diverse than that. The Walt Disney Company the third largest global media conglomerate, and the story behind its inception is an intriguing one. As a result of his less than pleasant childhood, Missouri born Walt Disney spent his adult life trying to ignite the unlit imagination flame inside of him. He succeeded. Disney worked as a commercial
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