Case Study Analysis
What is a business case study?
• Is a written record of the events that occurred in a particular organisation or within a particular industry during a specific time period.
• It highlights the main internal and external factors that explain an organisation’s success or failure.
• It allows insight into how theoretical management models really work (or don’t).
What information is in a case study? The details included in a case study may include, but are not limited to:
Essential background and basic factual information about the organisation, industry or project.
Objectives, strategies, and challenges established or encountered. Responses, results and recommendations on the past or current state.
Seven steps to in-depth case analysis
Diagnosis of situation
Recognizing key information from case study
Establish theoretical framework for analysis
Analysis of case Study against framework
Compare key events with expected theoretical outcomes
Discuss significance of findings
Structure answer using the question prompts
Tips for writing up the case study analysis
Know the case backwards and forwards before you begin your case study analysis.
Give yourself enough time to write the case study analysis.
You don't want to rush through it.
Be honest in your evaluations. Don't let personal issues and opinions cloud your judgement.
Be analytical, not descriptive.
Proofread your work! Read it out loud!
Example Case Study
Tesco's move into Korea offers a classic case study of building market share internationally. The company made some smart moves in their
Korean expansion, most notably partnering with Samsung, the leading
Korean conglomerate, and embracing the Korean way of life by operating stores as local businesses and community centers. Tesco also made a smart move by employing nearly 100% Koreans on staff, with only 4
British employees out of 23,000. Reports indicate that Tesco's intelligent strategy has won over shoppers in Seoul, with 25% of Koreans signed up for loyalty cards and sales in the billions, finding success in "crack[ing] the
Asian tiger," where competitors such as Carrefour and Wal-Mart have failed. Example Case Study contd.
Some of the key points are:
• Tesco’s investment in Korea was set up as a joint venture partnership with Samsung - the leading Korean conglomerate
• Tesco will soon achieve market leadership, with more than a third of the market
• Tesco’s share of the Korean business’ profits is forecast to rise to almost £0.5bn by 2014
• Of the 23,000 staff, just 4 are from the UK!
• The success of the business is all about Tesco operating it as a local business, taking full account of the Korean way of life
• Discuss the contributions of the key business functions to the organisational changes: finance, marketing, operations and human resources.
• Identify the key stakeholders for Tesco and plot them on a power-interest grid. How should the stakeholders be managed?
• Conduct a brief SWOT analysis for Tesco. How well placed is the company to face the future post-expansion?
1. On which area of the organisation do you think the expansion
would have the greatest impact?
• Human resources
• HR & Operations: the opening times and customer service standards might have some implications for staffing and training. Hence, scheduling and forecasting.
2. Identify the key stakeholders for Tesco and plot them on a