Weight Watchers Research Paper

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Weight Watchers is a diet program that incorporates food choices that help you lose weight. This is done by giving knowledge to the individuals who want to lose weight by teaching them portion control along with healthy choices. Jean Nidetch was the co-founder of the program; she began to plan the diet program in the early 1960’s. She believed that dieting is the most effective way to lose and manage your weight. Many celebrities endorse the program who include, Oprah Winfrey, Jennifer Hudson and many more. They use their experiences on the product to motivate potential customers to also try the program. The basic procedure for getting started with Weight Watchers is, “…You fill out a form with your age, gender, height, and current weight. Then you get assigned a daily and weekly PointsPlus number” (Is the Weight Watchers Diet Plan Right for You?). There are many pros when it comes to the Weight Watchers program. Many of them include: unlimited quantities of fruits and vegetables. You are also able to pick from thousands of recipes and meals to choose from that fit in your diet so …show more content…
The majority of the reviews are positive with an average of 3.9 out of 5 stars, according to U.S. News. The most positive review explained that, “Weight Watchers outperformed most of the other ranked diets on this measure. Why? You’ll get enough to eat, you don’t have to eliminate any favorites and there’s a strong emphasis on emotional support, which tend to lead to higher compliance” (U.S. News & World Report). Most of negative reviews talk about the price of the program along with the misleading promotional offers. “I fell victim to a Weight Watchers promotional offer. I believe, it was an intentionally misleading promotion...” (Research. Review. Resolve). Weight Watchers uses billboards, magazines, and their most popular commercial to market their program and draw customers in, through personal stores and
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