Weight Watchers Swot Analysis Essay

Words: 1668
Pages: 7

Strengths * Brand Recognition * Patented Points Program * Science Based Approach/Clinically Proven Results * Multiple Support Options * History of successful Weight Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web | Weaknesses * Slow Weight Loss * Costly over time * Successful weight loss is not typical | Opportunities * Science Driven approach can be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight loss needs around the world | Threats * Strong Competition * Competitors new products and innovation * Surgical Procedures offering …show more content…
Lifetime members remain free if the member maintains their weight at no more than two pounds above their goal weight. Most people’s weight fluctuates regularly and fees are charged no matter what the reason for the weight gain. Weight Watchers has many opportunities to join with the medical profession to promote its science based plan. The Scientific Advisory Board that is hired to consult with Weight Watchers is made of Medical Professionals and the weight loss method is one that is promoted by most medical doctors even if they do not promote the Weight Watcher’s brand. (USDA) The United States alone has determined that Obesity in America is common, serious and costly. (Fox News Latino) Weight Watchers has promoted a medical model for many years. An affiliation with the medical community would surely add value to the weight management scientifically based model that is currently promoted at Weight Watchers. The United States First Lady, Michelle Obama, has brought additional light to the obesity epidemic and the need for American’s to manage their diets. Her “Let’s Move” initiative has gained the attention of the entire country. Weight Watchers is a healthy living model that combines healthy foods with more activity. Teaming up with fitness centers, exercise centers and schools will accomplish more together than the weight loss community or the physical fitness community can do on its own. A true healthy lifestyle includes