The key issue faced by general manager Shelby Givens of Westlake Lanes is whether or not to maintain the current practices of the business or seek new alternatives. She must convince the board that within her allotted one year, progress has been made in improving the business and ultimately convince them that profitability is in the foreseeable future and that their personal debt will be repaid.
External Analysis: Porter’s Five Forces Analysis
Threat of new entrants: In regards to ease of entry, there is the possibility of new entrants. However, it is stated in the case that Westlake Lanes has an excellent location in downtown Raleigh and it would be hard for another entry to secure such a location. Also, …show more content…
Inimitable/Non-substitutable: Westlake Lanes’ 30 years of operations is inimitable and non-substitutable because of course no other alley can enter the market claiming the same amount of experience in Raleigh. Regarding their ownership, it is not inimitable or non-substitutable for another bowling alley to be family owned. Westlake Lanes’ location is neither inimitable nor non-substitutable however it has already been discussed that a new entrant in this location is a low threat. The asset of leagues is not inimitable or non-substitutable because it is fairly simple for competitors to adopt this concept. Finally, a long-standing and loyal staff is also not inimitable or non-substitutable however it can prove to be fairly difficult and