MBA- IT Management
E-Business QRT2 Task 1
April 15, 2013
A1. Viability of Product or Service: Spice King is an Indian Cuisine and Sweets restaurant located in Renton, WA. Their current site, www.spicekingrenton.com, could use some work to increase their web imprint and bring more business to the company. The restaurant is located within a small ethnic grocery shopping mart on a side street in Renton. The restaurant is frequented by the local shoppers but offers so much more than just a quick lunch. They offer a range of Indian food and desserts and offer delivery and catering. Delivery and catering orders are primarily done via phone call. Customer feedback shows because of current site deficiencies, few orders are …show more content…
Their menu changes daily and they update their site accordingly. Too much editing however, can lead to an outdated site at times. Pabla offers catering but they do not offer delivery that is evident on their site. It does not appear that Pabla has a slogan. Easy to navigate, links are easy to find. Like Spice King, Pabla Indian Cuisine does not participate in social media however; both are mentioned in the restaurant guide of www.seattleindia.com which serves as the local social media for the Indian population. While seattleindia.com is a great place to be posted, it doesn’t allow Spice King to stand out in front of the other restaurants. All three restaurant sites allow purchasing online however; Pabla and Curry Box sites are more functional due to the programming errors in Spice King’s site.
A3. Online Marketing Suggestions & Strategies: The marketing plan for Spice King is to increase restaurant awareness and in store sales by 5%, while increasing catering sales by 20% to allow the business to grow without the immediate need for building expansion. The company is small as is the building in which it is housed. Increasing Spice King’s catering business is feasible with increased employees or employee hours. Increasing the in house traffic cannot increase too quickly or it will cause large wait times, unhappy customers, and the opposite effect. The strategy is to build Spice King’s reputation as a reliable restaurant focusing