The old adage that politics is a dirty game is becoming more apparent. Lately, more politicians have been exposed for their corrupt deals, inappropriate behavior, and sexual misconduct. There is a fine line between being strategic and being Machiavellian. Thus far, Gottheimer has been free of controversy. He needs to maintain to his integrity while not being disillusioned about what politics is. With enough cash to get the campaign up and running, it is time to put that money to good work. Advertising is one the most important aspect of a campaign. Advertising is promoting oneself through the means of television ads, billboards/signs, and social media. Most people spend their time after work watching television. The best and most efficient
