What Are Whole Foods Pricing Strategy

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Pages: 2

The sole objective of establishing Whole Foods as a brand name is to increase its market share. Whole Foods competitors, such as Kroger Co. have increased their annual sales by more than 10% in recent years. This is reducing the market share that Whole Foods currently had and at one time was the envy of the natural and organic foods industry. As a result in order to increase their market share big grocery chains are pressured to decrease their prices of their products and they are also launching massive advertisement campaigns. There are various methods that Whole Foods can use to increase its market share. Those methods are to decrease the price of their products and to launch a rebranding campaign
The main purpose in decreasing the price