What Is Managing In Contemporary Organization

Submitted By Aaron-Yew
Words: 1405
Pages: 6

1. Introduction to the subject

Managing in
Contemporary Organizations
Lecture Overheads: Week 1

Who is Who?
Subject Coordinator:
Dr Joeri Mol
Email: jmol@unimelb.edu.au
Consultation Hours: Wednesday, 17pm-18pm
Head Tutor:
Ms Geeta Mirchandani
Email: geeta.mirchandani@unimelb.edu.au
Consultation Hours: Fridays, 13pm-14pm, and by appointment only (please send your request for consultation by 5pm on the Wednesday prior).
Mr Nick Taylor
Email: nicholas.taylor@unimelb.edu.au
Consultation Hours: Upon request

Subject Resources
 All resources are availed through LMS
 Subject Outline
 Weekly Readings
 Lectopia (formerly known as iLecture)
 Assignments
 Contact us:
 Email works best! 

Meet the teaching team
Schedule MGMT30002
Sony Case Study Competition

2. Today’s learning objectives:

 General introduction to the study of organizations  Ten Milestones (Block & MacMillan, 1985)
 Birth & organizational legitimacy

Organization of this Subject
Class Format:
Sony Case Study (40%)
End of term exam (60%)

Subject Content

 Jones: Organizational Theory, Design and
 Weekly readings
 Sony Case Study
 All on final exam



Sony Case Study Competition

 Both lecture and tutorial attendance is required
 Tutorials start in Week 1
 To complete the preparations and do the reading
(which is substantial!)
 Take part in the Sony Case Study Competition
 To participate actively in the tutorials; highly selfdisciplinary character
 To hand in assignments on time or inform the online tutor of any problems as soon as possible
 To feel free to ask questions and raise issues
 Please Note: This is a very demanding but rewarding subject!

 Cases on Sony are assigned weekly
 You will work in teams of 4-5
 Case studies will count for 40% of your grade
 Competition-based; weekly updates on web
 3 best teams will present their work in the last week of the semester to industry executives
 3% bonus for best 3 teams

Sony Corp
 Founded in 1946 by Masuru Ibuka &
Akio Morita
 Annual turnover $80 Billion
 Over 168K employees
 Global economic downturn has affected
 Sony Corp cut 16,000 jobs hoping to save $9.1 billion/year
 Loss of $3 Billion over 2011
 CEO Howard Stringer to become president on April 1, 2009 in an effort largely seen to give him the mandate for organizational restructuring
 2012: CEO Stringer steps aside amid disappointing figures and makes way for
Kazuo ‘Kaz’ Hirai, former CEO of SCE

Why Study Sony?
 Truly global company; key technology player in Asia-Pacific
 Throughout its history encountered many organizational challenges from which we can learn
 In depth knowledge of Sony held by developers of learning material  Sony and strategic partners actively collaborating in teaching curriculum: 

Sony Computer Entertainment
Sony Australia
Media Catalyst

 Funded through 3 teaching innovation grants from the Teaching and Learning Unit of the Faculty of Economics and Commerce

Today’s learning objectives

What is an Organization?

1. To understand why organizations exist and the purposes they serve
2. Investigate initial problems inherent of starting a new business
3. Understand the importance of legitimacy for new businesses
4. Have a general understanding of organization theory

 Organization: a tool used by people to coordinate their actions to obtain something they desire or value
 Entrepreneurship: the process by which people recognize opportunities to satisfy needs, and then gather and use resources to meet those needs


How Does an Organization Create Value?

How Does an Organization Create Value?

 Value creation takes place at three stages: input, conversion and output.
 Inputs – include human resources, information and knowledge, raw materials, money and capital
 Conversion – the way the organization uses human resources and technology to transform inputs into