Whirlpool: United States and Whirlpool Act Local Essay examples

Submitted By Zied-Benameur
Words: 615
Pages: 3
Open Document
Research Helps Whirlpool Act Local in the Global Market
ZIED BEN AMEUR
FARES ALHARBI
MOHAMED HOSRI

INTRODUCTION
Whirlpool is an American company selling home appliances.
 It’s the number 1 appliance company in the
United Sates and number 2 worldwide.
 The company sells white goods such as refrigerators, stoves, washing machines and microwave ovens.
 Whirlpool’s strategy is an adaptation product strategy. In another world they try to adapt to the culture of the country.




For example, conducted segmentation sociostyles of European consumers which resulted in the formation of 5-consuming groups:



superwomen
Experimental
jam moms anti-frozen food casual. 




Q1:Describe Whirlpool’s global marketing strategy?
1:Cut cost and bring margins up.
2:Europe: sales organizations in 17 separate countries .
3:Warehouses in different countries .
4:Reduced 40% suppliers.

Brazil


Ideal: The world least expensive automatic washer. 

Patentable technology.



Spin cycle takes longer : clothes come out damper. India


More colors option .



The setting for delicate fabrics is labeled
“Sari”



Mounted on caster.

China



White is undesirable, preference is for light blue and gray



Heavy duty wash cycle

Q2: The role of Market Research in the globalization strategy


1:listen to Customers



2: Forecasting



3:combine old strategy to new market

Part 2: what different types of research methodologies dose the company use? What are the advantages?

1: Focus group Research
Advantages :




Data transfer transparently
Opinions formed quickly
Time saving

2:Observation
Advantages :


Collecting non – verbal behavior and data right away

Revenues

1995

1994

1993

5093

5048

4559

2502

2373

2225

Latin America

271

329

303

Asia

376

205

151

-5

-6

130

North America
Europe

Other
Total Appliance
Business

8163

7949

7368

Operating Profit
North America

445

522

474

92

163

139

Latin America

26

49

43

Asia

-50

-22

-5

0

-248

-23

0

60

-8

-147

-154

-116

366

370

504

Europe

Restructuring
Business
Dispositions
Other
Total Appliance
Business

Q3: Do you believe developing products for low income consumers in emergent markets is the right strategy?



We would highly support any strategy follow the majority of the consumers.



Customers are so sensitive about the price, price will be the first thing that the costumer would think about, and then the quality comes in the second level.



We think sometimes serving low income consumes is the only strategy that
Show More

Related Documents: Whirlpool: United States and Whirlpool Act Local Essay examples

“Goodbye, Indiana --- Hello, Mexico: the Whirlpool Plant Closing*” Essay

CASE 30 “Goodbye, Indiana --- Hello, Mexico: The Whirlpool Plant Closing*” Ethics in Practice Case 1) Was the Whirlpool Plant Closing just another “business decision”, or did it carry with it social and ethical responsibilities and implications? Explain. This was not only a business decision, but it carried social and ethical responsibilities with it because the company was thinking for the benefit of its shareholders and consumers by making more energy-efficient products while keeping consumer…

Words 1008 - Pages 5

Goals for the Common Good Essay

GOALS FOR THE COMMON GOOD THE UNITED WAY CHALLENGE TO AMERICA WHAT GETS MEASURED GETS DONE An online, interactive version of this publication is available at www.liveunited.org GOALS FOR THE COMMON GOOD FOR MANY MILLIONS OF HARD-WORKING FAMILIES, the basic ingredients for a good life are increasingly beyond reach. Almost one in four working parents don’t earn enough to provide for their families. An alarming 25 percent of teenagers will not graduate on time, imperiling their chances to make…

Words 8090 - Pages 33

Managing Information Technology (7th Edition) Essay

by or affiliated with the Microsoft Corporation. Copyright ©2012, 2009, 2005, 2002, 1999 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical…

Words 239873 - Pages 960

The Birth of Civilization Essay

1 The Birth of Civilization Mohenjo-Daro Figure. Scholars believe this limestone statue from about 2500 B.C.E. depicts a king or a priest from Mohenjo-Daro in the Indus valley in present-day Pakistan. Does this figure seem to emphasize the features of a particular person or the attributes of a particular role? Hear the Audio for Chapter 1 at www.myhistorylab.com CRAIMC01_xxxii-031hr2.qxp 2/17/11 3:22 PM Page xxxii EARLY HUMANS AND THEIR CULTURE page 1 WHY IS “culture” considered a defining…

Words 18945 - Pages 76