Whole Foods Market

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Case 3: Whole Foods Market
Situation:
Whole Foods Market was founded in 1980. It has grown to an international scale from a small local health market into one of the most recognized market of healthy and natural food all around the United States, Canada and the United Kingdom. Their slogan is basically what they are “whole Foods, Whole People, Whole Planet”. Whole Foods Market is all about offering high quality, natural and healthy food to their customers. Their strategy is to open big size stores around America and around the world.
Complications:
Whole Foods Market’s weaknesses affect to its supply chain, pricing strategy and market presence. This component identify the problems that could avoid or decrease the company’s development. Some
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