Whole Foods Market Gap Analysis

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In addition, they start their organic food from the upstream, which is sourcing local farmers who strongly believe in environmental friendly, quality foods, and great health as suppliers. They will choose the products that only meet their standard; for example, all organic foods that are sold in the U.S.A are required to meet the United States Department of Agriculture (USDA) organic standards, which customers can make sure that the products are grown in environmentally friendly ways (Quality standards, n.d.). Moreover, Whole Foods Market was presented to be a first national grocery where received the organic certificate grocer (Mudge, 2011). Next, they focus on building a healthy soil. The company believes that growing organic foods has …show more content…
They work with producers and ranchers in order to create antibiotic and hormone free alternatively for their customers to buy. In addition, they are partnership with Global Animal Partnership (GAP). GAP is a non-profit organization that takes care of animal supporter, retailers, producers, and scientists to enhance farm animal welfare. GAP provides the 5 steps Animal Welfare Rating Program to rank welfare practices and agreement within farm production systems. For example, Whole Foods Market chose Pineland Farms Natural Meats as their supplier because this farm has concerned on the same objective with the company. Farm mission is “ To strengthen family farms across the country, to raise cattle with dignity and integrity, and to ensure only the highest quality beef makes it to their customer’s tables.” Their animals are grown without antibiotics and growth hormone. Also, animals will be fed with vegetarian diet without animal by-products (Whole Foods Market's green missions report, …show more content…
The company support the responsible fishing operation and the whole health of the coastal environment and oceans. And again that Whole Foods Market has engaged with Marine Stewardship Council (MSC), which is an organization that takes responsible for supporting sustainable fishing practices. Moreover, the company has a sustainability ratings program that is rated by the Monterey Bay Aquarium Seafood Watch organization and the Safina Center. When customers buy seafood products from Whole Foods Market, they can look at the label that sticks with the products. There are four types with different meaning of each label. First, as you can see in the figure2, it is the world’s leading certification program for sustainable fisheries. The second label in figure3 is for well-managed fisheries; it means that the fish are caught in the ways that cause little or tiny damage to environment or other wildlife. For figure4 is for fisheries where have some or less concerns in how species are managed of caught. The last one is figure5, which customers will not find in the Whole Foods Market. This label means that this product came from the market or fisheries that have poorly managed, overfished, or caught the marine animals in the ways that cause damage to environment and other wildlife (Wild-Caught Seafood sustainability ratings, n.d.). Moreover, the
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