Wholefoods: Whole Foods Market and Company Essay

Submitted By tsp21imp
Words: 531
Pages: 3

WFM follows strict standards when it comes to the food they purchase for their customers. The products come from sector of Agricultural, that like WFM has pledge to produce food free of any chemicals, hormones, preservatives; in addition to livestock practices that promote humane treatment of animal. In addition, the company takes pride in creating a delicious food experience for their customers by creating fresh, beautiful, inviting, and interactive store’s, with ultimate goal of giving people a lifestyle change. This strategy is aimed at promoting healthy eating, as well as promoting long-term sustainable non-chemical agricultural practices which improves and nurtures the planet. The company follows a decentralized team oriented approach. Each store acts as its own team, with full operational autonomy and authority. This approach empowers the employee, makes them feel like they have a direct connection to the success of the company. The employees are knowledge, friendly, and take initiative controlling the customer experience, and the administrative and operational cost of each store. In this way the company realizes their mission of keeping happy and fulfilled employees. The pricing strategy is perhaps the biggest roadblock and the biggest point of criticism for WFM. The company has to constantly content with the stigma of being known as the “Whole Paycheck” retailer. However, since the recession, the company has made great attempts at balancing price levels in a way that provides the company with profits, while making their products affordable for people. They have negotiated better prices from their vendors, they implemented “Value-pricing”, in addition to offering a newsletter “The Whole Deal” with cents off coupons. They have altered the atmosphere in the store’s, bringing focus to sign offering good values. They have created a 365 Everyday Value brand, which gives them the ability to lower the cost without sacrificing quality. The strategy is focus at getting healthy quality food at a lower cost than people think. This pricing strategy has given the company a way to reach new markets like downtown Detroit, thus allowing the company the ability to broaden their competitive outlook. Whole Food’s