Why Does Each of the Five Generic Competitive Strategies Require a Different Set of Product/Market/Distinctive Competency Choices? Essay examples

Words: 1342
Pages: 6



Why does each of the five generic competitive strategies require a different set of product/market/distinctive competency choices? Give examples of pairs of companies in Zimbabwe’s computer industry and food industry that pursue different competitive strategies.


The five generic competitive strategies have become some of the most used competitive strategies in contemporary corporate management. Michael E. Porter (1980) described competitive strategy as“… being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value”.

This presentation seeks to examine why each of the five generic
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