Wild Oats Vs Whole Foods Market

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Whole Foods Market and Wild Oats are competing natural and organic food stores. While Whole Food Market is the larger of the two, both companies nevertheless compete for similar customer values such as high-quality and healthy products, knowledge of products, excellent customer service, and pleasant shopping experience. Whole Foods Market started the process of acquiring Wild Oats in 2007, but has met strong resistance from the U.S. Federal Trade Commission (FTC) who filed an antitrust lawsuit against Whole Foods Market. Whole Foods Market had initially won this lawsuit, proceeded with the acquisition of Wild Oats, and has already started the integration process, only for the FTC to file an appeal against the earlier ruling on the antitrust
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