With the rapid evolution and expansion of the Indian retail environment, Madura F&L’s ability to morph in response to market demands and consumer needs is nonnegotiable. Engaging and managing their workforce is highly important as success within the retail industry is directly correlated to supporting a consistent brand image and providing a superior customer experience. With broadly distributed locations and employee base, it is crucial that consistent standard operating procedures be established and implemented to facilitate their ambitious expansion plans. To address this issue, Madura F&L should implement a cloud platform such as Wooqer to achieve operational effectiveness while enabling flexibility and real time collaboration to
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However, though these strategies successfully enhanced their business practices, gaps still remained in communication, flexibility, and collaboration. “…it was difficult to incorporate mid-course changes as and when the company’s processes evolved. Consequently, any gaps in execution were patched by mechanisms such as emails, spreadsheets, phone calls, and SMS messages. This led to business information becoming inefficient to access”(Venkatagiri and Prakash, 2013).
However, by choosing a more malleable solution such as Wooqer, not only would issues regarding the consistency in the training and management of the workforce be addressed, but business practices would be streamlined allowing for resource optimization. “…immediate benefits included the streamlining of various processes that were already running across the organization …we found ourselves being able to achieve a lot more with the same set of resources”(Prasad, 2012). With high user centricity and no infrastructure requirements, customization to specific roles, individuals, and geographies is enabled promoting innovation. “Wooqer has assisted in the democratization of ideas by making sharing of ideas and thoughts more free and open. It has also helped in seeking a majority opinion before implementing the key operational decisions” (Prasad, 2012). Consistent coverage and quality assurance would be ensured as training modules, skills training, etc., could be provided online and feedback from consumers could