When a marketing- information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business’s.
B. Situation analysis
C. Sales forecasts
11. One advantage to marketinginformation managers of using the internet to do research and gather data is that the process is.
So a business can retrieve current customer and internal marketing information from a central location, it may use which of the following technological tools:
A. Presentation software
B. A database
C. Opt- in e-mail
D. A CAD program
13. Which of the following is a technology tool that allows a business to observe a customer’s internet activities:
42. Why do many businesses place a cookie on a user’s hard drive when the user visits the business’s web site? A. To regulate the user’s access to information B. To make it easy for the user to find the website
C. To track the number of times the user buys a product
D. To guarantee that the web site is secure Explanation question 42.
To track the number of times the user buys a product.
43. How can businesses use computerized databases to sort and organize information about customers’ purchases, brand preferences, and dollar amounts spent? A. To maintain sales strategies
B. To prepare financial reports
C. To develop inventory control plans
D. To customize its marketing efforts
Explanation question 43
To customize marketing efforts. Many businesses use computerized databases to sort and organize information about customers’ purchases, brand preferences, dollar amounts spent, etc. The benefit to the business is that it can use this information to customize its marketing efforts and appeal to specific customers. For example,