Front cover with:
GCSE BUSINESS STUDIES
CENTRE NAME: ST JAMES
CENTRE NUMBER: 12278
Controlled Assessment B Deb’s Café
Page number your document. Make sure you use the same font of the same size throughout. The exception is headings which can be larger.
Only include the actual headings suggested (which are in bold and underlined) and not Task 2, 3 etc. There are marks for punctuation, spelling, grammar and the use of business language.
Recommend whether or not a franchise is the best way for Deb to market her business.
a) Explain the main features of franchising. Include a …show more content…
The case study information about Deb.
The Information in Fig 2
The price of her products (control over price as she determines the price; the price set might be right for local area and her target market which she knows well)
The promotion of her café (Deb can decide how to promote and how much to spend on promotion; although this will be lower than a franchisor she could still distribute leaflets at a low cost and earn good publicity by word of mouth; she could advertise the fact she is not a multinational chain but a small local cafe)
The products (has complete say in what she sells so imaginative ideas for new sandwich fillings eg…. can be used; Deb might be able to make the products more cheaply or of better quality herself; Deb is more likely to have local knowledge so can make her business appeal to the customers in the area; she can cater for special requests)