Wumart Swat Analysis Essay

Words: 1062
Pages: 5

Wumart is one of the leading brands in retail market and this consistent growth of brand requires solid strategic planning. To achieve the high profile status in market, the company remained constantly developing in innovation on themes to deliver the distinctive benefits. Wumart has been growing from the very beginning with the average growing of 40% a year. The company realized that in order to make value in a long term, the company should grow and develop constantly. The ambition of the company is to be the leader of the industry for which WuMart has designed the growth strategy with the strategic goal to have the largest number of different types of stores on the local Chinese market. The goal the company wants to achieve includes …show more content…
Information technology security upgraded has created opportunities for operations, and connectivity in the company. Through the use of dynamic, automated information system salesmen perform marketers functions promoting products, turning each counter in advertising stand. Achieve a similar customer focus Wumart network could thanks to the introduction of a number of SAP solutions and advisory services through WINBOX @ SAP. Link http://ru.sap.info/«розничная-торговля-–-это-не-что-иное/25852 http://ru.sap.info/%C2%AB%D1%80%D0%BE%D0%B7%D0%BD%D0%B8%D1%87%D0%BD%D0%B0%D1%8F-%D1%82%D0%BE%D1%80%D0%B3%D0%BE%D0%B2%D0%BB%D1%8F-%E2%80%93-%D1%8D%D1%82%D0%BE-%D0%BD%D0%B5-%D1%87%D1%82%D0%BE-%D0%B8%D0%BD%D0%BE%D0%B5/25852
Wumart has chosen M&A as responses to new regulations and strong competition. To achieve the strategic goal to become a leader, Wumart sold 21.2 million new shares to raise up to HK$464 million (US$59.79 million) to prepare to the fast expansion. The opportunity to allocate the resources to make three acquisitions in a year show how high bargaining power of Wumart is. This strength is a key point in achieving the strategic goal.
This part of the analysis considers the weaknesses of WuMart. The company is successful and increasing on the constant basis. On the other hand every approach has the weak sides. One of the risky point of Wumart is that over