Ylvis The Fox Analysis

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A Fox Gone Viral

"Ah-hee, ah-hee, ha-hee!" Is that what the fox says? The two Ylvisaker brothers sounded like they wanted to know. They made a whole song and video about it. "The Fox," by Ylvis can be described as a viral video because of three things; its viewership, buzz, and longevity.

The first thing that makes "The Fox" a viral video is its viewership, or number of views in a short amount of time. According to the article in the Huff Post College Edition, "Ohio University Marching Band Covers 'The Fox' during halftime," "The song's a hit, racking up four million views in three days." Think of how hard it is to get four million people to watch a video in even a year. If that many watched it in three days, there's no doubt that "The Fox"