The American multinational corporation apple was first established in Cupertino, California on April 1, 1976 as a computer company. Although in the last decade, the company has expanded greatly, and now specialises in more than just computers. In 2001 apple became the dominant market leader in music players, coming out with the ipod. The company then joined the phone market in 2007 with the iPhone which was also hugely successful. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Apple has about 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion in its financial year ending September 29, 2008.
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was the co-founder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic and design-driven pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to music and movies.” Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, a year later, the Macintosh. He also played a role in introducing the LaserWriter, one of the first widely available laser printers, to the market.
Tim Cook, a 52-year-old from Robertsdale, Alabama, Took over as Apple CEO a few months before Jobs died. His challenge has been to maintain the momentum at the world’s largest technology company, following a decade-long period of turn-around and innovation with few parallels in corporate history.
Over the last year, Apple’s once-high flying stock price has shed a quarter of its value, as Wall Street analysts and investors alike have begun to question whether the firm’s greatest days are in the past. Indeed, it’s hard to imagine any executive, no matter how talented, matching Jobs’ track record. Over his career, Jobs radically disrupted at least eight industries: personal computing, computer operating systems, music, mobile phones, publishing, tablet computers, and Hollywood animation. The iPod, the iPhone, and the iPad transformed or created their respective markets, and a first generation iPod is on display at the Museum of Modern Art in New York City. Jobs was named the CEO of the decade in 2009 and, for many, he was the CEO of the century.
Apple has a huge customer market ranging from all ages. Teenagers are considered one of apples target markets, as teenagers use ipod’s for many reasons such as socializing with friends on social media’s like facebook, twitter and tumblr etc. they are also used for gaming as there are apps which appeal to them. Ipod’s are also used for music.
Another group of apples target market is college and university students, which use products such as ipad’s, macbooks, iphones etc. wich can quickly take notes. And hold reminders. These help the customer to be more organized. These devices are light and easy to carry to and from school.
Apple products are also useful to young children and kids.