Competitive advantage: regulation and patents, access to critical suppliers or channels or complementors, organizational capabilities (Lego), strategic fit or consonance (Mercadona: training, generous pay, no layoff policy), scale vs. market size, geographic preemption, build willingness to pay through R&D, advertising or brand image, switching cost, network effects Linear Technology: 1. rivalry low: very differentiated 2. Buyers: chips are small share of costs, each buyer is small…
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