BBA 7 – G1 Yvonne LIU 302492 Timothy MA 222747
2013-1
Revenue and Pricing Management
Statement of authorship
I certify that this assignment is my own work and contains no material which has been submitted as part of an assignment in any institute college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the assignment.
Signed………………………………………….. Signed…………………………………………..
2 / 17
Table of Content
1. Introduction……………………………………………………………………4 2. Analysis the future developments of RM………………………………...5 3. …show more content…
6 / 17
regarding the viewpoints of fairness to customers. They have provided ways for mitigating this issue through offering information about pricing to the customers during reservation time. Perceptions of unfairness may arise out of revenue management practice by hotels but appropriate measures ought to be taken to avert reduced customer loyalty out of dissatisfaction. Choi and