A Rhetorical Analysis Of The Onion

Words: 339
Pages: 2

As seen on TV or on billboards, ads tend to be hyped up to gain interest of their targeted audience. The author of the article The Onion presents a satirized advertisement of a shoe insert with the use of over exaggerating diction and hyperboles in order to mock gullible consumers. In this mock press release, the publisher rephrases words in an attempt to make it sound informative and then proceeds to go into detail about them despite being made up. This is presented through a mind made benefits. It is insisted that, “According to scientific-sounding literature trumpeting the new insoles, the Contour Points also take advantage of the semi-plausible medical technique known as reflexology” (Onion). The advertiser exposes their source of knowledge