Rhetorical Analysis Of The Onion

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In the world of advertising, companies, businesses and so forth use different mechanisms and techniques such as credibility, emotional appeal, etc to influence the buyers to purchase their product. Understanding how advertising influences consumers can also help better understand the techniques used to trigger buying. In the article from “The Onion”, the author uses a numerous amount of rhetorical strategies to create an environment of persuasion that mocks marketing ploys and highlights the unquestioning attitude of consumers for the products marketed. We live in a world of advertisement, the primary function being to persuade people to buy something. Marketers use different rhetorical devices to pressure the consumer into purchasing their product(s). The article from …show more content…
In the quote, “why should I pay thousands of dollars… clearly endorsed by an intelligent looking man in a white lab coat?” mocks the buyer's naïve attitude towards "credible" sources. Another use of satire and mockery towards consumers is the use of analogies. "But while other insoles… MagnaSoles go a step further” is an example of comparing something already good to something even better creating a need for the best thing. The emphasis on the consumers gullibility is very prominent in this article is purposed to mock the advertisement world. The strategies employed or to help readers clearly understand why advertisers due to consumers and how it influences them, whether they be aware of the rhetorical devices or not.
In conclusion, the satire and humor used throughout this article is purposed to mock the advertising world. The strategies employed are to help readers clearly understand what advertisers do to consumers and how it influences them, whether they be aware of the rhetorical devices or

The Onion: A Rhetorical Analysis Of The Onion

The Onion has been known for many of their sarcastic pieces. Although, this one in particular, embellishes on its satirical tone and reveals the naivety of the readers as well as identifies the influence of industrial advertisements. Throughout the article, the satirical tone proceeds to produce issues that do not truly exist. Meanwhile at the same time, the article solves this so called “plethora” of problems. The article enforces absurd and humorous diction such as “bio-flow” to persuade that…

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A Rhetorical Analysis Of The Onion

As seen on TV or on billboards, ads tend to be hyped up to gain interest of their targeted audience. The author of the article The Onion presents a satirized advertisement of a shoe insert with the use of over exaggerating diction and hyperboles in order to mock gullible consumers. In this mock press release, the publisher rephrases words in an attempt to make it sound informative and then proceeds to go into detail about them despite being made up. This is presented through a mind made benefits…

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A Rhetorical Analysis Of The Onion

Products are marketed to consumers through false statements and sophisticated diction. In the article from “The Onion” the text mocks advertisements usually seen on T.V. to show how products are sold to the consumers. The article is an overall almost script of what an advertisement would be like. It starts off with explaining some facts about the product and by the end there are a couple of reviews from people who the product supposedly helped. Through all of the sections of the article, word choice…

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A Rhetorical Analysis Of The Onion

aesthetic, and confidence our products will work; unfortunately, we are quite emotionally based and easily led to trust and believe what just isn't true. In a written article by The Onion, they satirize the marketing process and our response to it. This article succeeds in poking fun by using a variety of rhetorical devices. To begin, it is important to note how their 'marketing' worked. This work contained numerous "forms of pseudoscience," as stated. They use formal wording to support the random…

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Rhetorical Analysis Of The Onion

ethos, innocence and naiveness. They mock our innocence by putting in statistics and shrewd language to manipulate and brainwash our mind because they want us to buy useless stuff that we really don’t need. First of all, this mock article from The Onion, uses this article to satirize how products are marketed to consumers world wide. They make fun of how a person who has chronic back pain buys twenty dollars worth of insoles. To get rid of his back pain and not go to physical therapy. And the user…

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The Onion: Magnasoles Rhetorical Analysis

The Onion: Magnasoles Rhetorical Analysis One of the Onion’s many satirical articles, “Revolutionary New Insoles Combine Five Forms Of Pseudoscience”, uses a multitude of rhetorical devices to advertise to, and persuade the reader to purchase Magnasoles shoe inserts. The Onion’s article mocks companies that use questionable sources and testimonies to attract susceptible customers by using humor. The article hints at informed readers about it’s satirical nature by using large exaggerations and a…

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Rhetoric In Aristotle's Placing Drunk History

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