ASPCA Rhetorical Strategies

Words: 125
Pages: 1

The rhetorical strategy I find most effective is pathos. Just think about it, when you go to a restaurant and they have a dessert named grandmas homemade cookies, what do you think? Most people think," Man those were delicious, I have to try these cookies out." Some can relate greatly to those 3 words and it makes them feel the emotion of love. When I see ASPCA commercials it makes me feel so guilty with the sad music and pictures. They manipulate my mind into thinking I should donate money because of the tone they approach it with. Emotions are the key to a lot, and if you know how to use them in your text it can get you very far in your career.