Antismoking Stereotypes

Some impressions can last a lifetime. This article (2009) examined the relationship between the different types of antismoking ads and their effects on smoking cessation among different socioeconomic populations. Information from the National Cancer Institute (2008) and from Johnston et al. (2005) was used confirm the idea that antismoking messages that produce strong emotional arousal are perceived to be more effective, are more memorable, and generate more thought and discussion. However, the extent of the performance of the messages had not been testing among different subpopulations. Therefore, the researchers used emotionally powerful and comparisons antismoking ads to examine the effects of the each ad type among different levels of socioeconomic

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Antismoking Stereotypes