Best Practices for Creating myBrainshark Presentations
Creating great content in myBrainshark is easy. Apply the best practices we suggest here, and you’ll be well on your
way to creating a message that engages your audience and gets the results you are looking for. This document will
help you take your ideas and mold them into great content.
Analyze Your Audience
Audience analysis is a critical step in the presentation development process and needs to happen before you begin
creating any content. You need to know who your audience is and what THEY want to see and hear, so you can
deliver a message that they will watch and will drive them toward your objective.
Think about the audience as a whole to determine what information you need to uncover to effectively analyze
What is the age range of the group? Are there any cultural issues you should be concerned with?
Will the audience be receptive to your message? What makes them happy or gets them excited about a
product or service?
What kind of information do they want? How do they want to receive the information?
Then consider any concerns your audience might have. Understanding audience concerns puts you ahead because
you can address them before they have a chance to stick in the minds of the viewer.
How about previous experience with your product or message? Have they received any previous data from
myBrainshark or similar type of media? What was the reaction?
Is your product or service cost very high? Be sure your message addresses why and why the benefit justifies
Are you looking for buy-in for something? Do you want your viewers to take action or react to your
message? What will it take to get the viewers to do what you want them to do?
What barriers exist? What preconceptions, perceptions, or misconceptions exist?
Finding this information out may be easy, or it may be challenging. Depending on who your audience is, you may be
able to get information from:
Members of a focus group
Other colleagues or individuals in your industry
A survey conducted of your audience members
Information already available on the internet
©5/2012 Brainshark, Inc.
Depending on how the audience wants to receive the information, you may determine that it’s more than just
PowerPoint you need to use to build your myBrainshark presentation. You can tailor your communication to meet
their wants and needs so you ensure you get the most people to watch and act on your message!
For each anticipated audience concern, you need to formulate a response; then use this to build the outline for your
presentation. As you build your outline, keep all of the information you have discovered about your audience top of
your mind so you are sure that the overall presentation, colors, and format will be appealing to the viewer.
Pinpoint Your Objective
Determine the objective for your presentation by looking at your ultimate goal. Is your goal to sell a product?
Increase the amount of new customers you have? Reduce the amount of toxins in the environment? After you have
set your objective, go back to the audience analysis work you already completed.
And ask yourself:
Does this objective fit in with the needs of the audience?
Does this objective align with the objectives of the company or organization?
Does my communication hit the mark?
Craft Your Presentation Outline
Creating a presentation outline helps you stay focused and on target with your presentation. Since you have already
formulated an objective and analyzed the target audience, use that information to write an agenda of what you plan
to cover in your communication. These are the basics of any agenda which you can tailor to meet your own
objective, from sales to training to communication.
Introduction and attention grabber
You need to get the attention of the viewer and make that person want to take the time