Boeing Company Analysis Essay

Words: 15965
Pages: 64



Presented by:
Urvishkumar Patel
Amitkumar Patel
Bhavikkumar Patel
Manojkumar Patel
Vishal Patel
Jonathan Mayes
MG - 640 Management Policy
Dr. Santanu Borah
July 27, 2008


Company Overview 5 Boeing Commercial Airplanes 5 Boeing Integrated Defense Systems 6 Boeing Capital Corporation 6 Background 7 Sales/Operations 9 Constituent Contributions to Corporate Portfolio and Revenue 12 Market Share, Revenues, Income, Expenses and Stock Prices over Previous Five Years 14 Current Strategies (Corporate, Business, & Functional) 15 Core Competencies 18 The VRINE Model 19


Core Competition 20 Competitive profiles 23
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In the late 1920s Boeing Airplane expanded into airmail services, and in 1928 William Boeing formed Boeing Airplane & Transport Corporation to encompass both manufacturing and airline operations. The next year the company was renamed United Aircraft and Transport Corporation and acquired several aircraft makers, among them Chance Vought, Avion (which became Northrop Aircraft), Stearman Aircraft, Sikorsky Aviation, engine manufacturer Pratt & Whitney, and aircraft and propeller maker Hamilton Metal plane. In 1931 it combined four smaller airlines under its ownership into United Airlines.

In 1934, under new U.S. antitrust legislation (the Air Mail Act of 1934), aircraft manufacture was required split from air transport, and a newly incorporated Boeing Airplane Company became one of the three companies to emerge from the dissolution of United Aircraft and Transport. The other two were United Aircraft Corporation (now United Technologies Corporation) and United Airlines (Boeing Company).

On a more current note, there are several important dates in Boeing history (Timeline):

Sept. 4, 2001 - Boeing opens for business at its new downtown headquarters in Chicago, less than six months after announcing its planned move from Seattle.

Sept. 11, 2001 - Four Boeing-made planes are hijacked by terrorists and crashed in the attacks that kill nearly 3,000 people. Subsequent steep drop in air travel demand sends Boeing's