Business Analysis: Amazon, Barnes And Noble And Borders

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Learning Team D
Ismael Perdomo, Luis Maymi & Reinaldo Pérez
BIS 219
University of Phoenix
Prof. Muñoz
June 17th, 2010.

Amazon, Barnes & Noble and Borders

E-Commerce is taking a big part of business and economy in recent years.
Libraries such as, Barnes & Nobles and Borders compete in a day by day basis to become to best-selling book company worldwide. With many innovations, ideas and creative approaches we will discuss various aspects of why and how they compete against each other.

Founded by Jeff Bezos in 1994.

It was launched in 1995 as an online bookstore.

Amazon diversified its product lines adding movies, music, computer software and more.

It’s an excellent example of e-commerce.

They started fully as an online bookstore.

Their vision is to create more satisfying lives.

Clients can buy many products online besides books.

Their mission is to be earth’s most customer centric company.

Since 1997 their model is to deliver books through the internet.

Barnes & Noble

Began it’s mail-order catalogue in the 1970s. launched on may 1997.

Is the largest book retailer in the United States.

Has been selling directly to consumers for over 25 years.

In the late 1980s, they tested selling books online in a venue called Trintex.

In March 1997 they opened a full-fledge book superstore through America Online.

Barnes & Noble

Began mainly as a retail store.

They were one of the first online stores.

In March 1997 they opened a full online store.

They started in the 80’s as a Pioneer in e-business.

Their mission is to operate the best specialty retail business.

Since 1997 their model is to deliver books through the internet.


In 1933 Lawrence Hoyt opens a rental library in Bridgeport, CT.

In 1971 Tom and Louis Borders open an 800-square-foot bookstore.

In 2001 Borders group forms and alliance with

In 2003 they unite with T-Mobile to make Wi-Fi hotspots.

In 2008 they open their first concept store worldwide and ecommerce site.


Opened their online division in 2008.

They entered e-commerce fully in 2008.

Clients can buy new and used books online.

Their vision is to create more satisfying lives.

It’s a company that mainly began as retail stores.

Comparison is the only complete e-business company.

They all possess a branding advantage that precedes them. has the most recognition in the World Wide Web.

They are always looking for ways to improve their online stores.

The three companies are in a very competitive e-commerce environment. Statistics
The following current year information about book industry sales is taken from the annual reports, SEC filings and company press releases for the full year from Barnes & Noble,
Borders,, and

It looks like Amazon is now the biggest book retailer, both in
North America and overseas, that Barnes