I choose the Hospitality Industry in the line of Accommodation. As we all know, there are many rivals in this industry line, and many of them are the large companies that have many chains along the line. Therefore, I would like to focus on one big company, and categorize its chains in each competitive strategy, Marriott. ‘Marriott’ is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. It has more than 3,000 lodging properties located in the United States and 67 other countries and territories. Each of them has its own strategy to run the business as they have different positioning and target different types of customers.
I decide to select some of …show more content…
It is clear that ‘Ritz-Carlton Hotel’ is in the Focused Differentiate Strategy position as they target the upper class customers who want the luxury services. It was awarded for the high quality of all facilities and services, and it is known as a Worldwide symbol for the finest in accommodations, dining, and service. These things combine together and make it the high rank of the accommodation industry globally for the high-end customers who come to stay with pleasures.
‘Renaissance Hotel & Resorts’ is categorized in this position because it differentiates from other hotel by offering its own personality, local flavor, distinctive style and charm in every located place. This will stimulate the appetite of its focused customers for discovery. Renaissance Hotel & Resorts’ caters to an up-market segment of the traveling public, and because its targeted customers are in the upper class