I choose the Hospitality Industry in the line of Accommodation. As we all know, there are many rivals in this industry line, and many of them are the large companies that have many chains along the line. Therefore, I would like to focus on one big company, and categorize its chains in each competitive strategy, Marriott. ‘Marriott’ is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. It has more than 3,000 lodging properties located in the United States and 67 other countries and territories. Each of them has its own strategy to run the business as they have different positioning and target different types of customers.
I decide to select some of …show more content…
The intended use is for guests requiring simply a place to sleep with fewer amenities, so they focus only the customers who only need to have a room to sleep, not the other complement services. By serving only the simply need of its customers, Fairfield Inn can offer the low cost to their focused type of customers. * Focused Differentiation Strategy – concentrating on a narrow buyer segment and outcompeting rivals by offering niche members customized attributes that meet their tastes and requirements better than rivals’ products.
It is clear that ‘Ritz-Carlton Hotel’ is in the Focused Differentiate Strategy position as they target the upper class customers who want the luxury services. It was awarded for the high quality of all facilities and services, and it is known as a Worldwide symbol for the finest in accommodations, dining, and service. These things combine together and make it the high rank of the accommodation industry globally for the high-end customers who come to stay with pleasures.
‘Renaissance Hotel & Resorts’ is categorized in this position because it differentiates from other hotel by offering its own personality, local flavor, distinctive style and charm in every located place. This will stimulate the appetite of its focused customers for discovery. Renaissance Hotel & Resorts’ caters to an up-market segment of the traveling public, and because its targeted customers are in the upper class