BCOMM Test #2
Chapter 7:
Objectives 1, 2, 3, & 5
1. Describe the role digital media play in the changing world of business in contrast to traditional paper-based messages.
Paper-based:
• Business letters: letterhead stationery, best channel for permanent record, confidentiality is important, sensitivity and formality are essential, and for persuasive, well-considered presentation
• Interoffice memos: internal communication, now to convey confidential information, emphasize ideas, introduce…
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