Hamzah. Najib, Mustapha, Syed Hasan
Background of Case 6: CHADWICK, INC.: THE BALANCED SCORECARD (ABRIDGED)
Chadwick. Inc was a diversified producer of personal consumer products and pharmaceuticals. The Norwalk Division of Chadwick developed, manufactured and sold ethical drugs. The company was respected for the high quality of its products. Norwalk sold its products through several key distributors who supplied local markets. Norwalk relied on its excellent relations with the distributors who promote Norwalk’s products to customers and also received their feedbacks about new products desired. Chadwick’s long-term success depended on how much money distributors could make by promoting and …show more content…
3) Pressure to increase yield: The top management has also been pressurizing the scientists of Chadwick Inc. to increase the yield of the products and to reduce the time and cost of production. Generally, if the top management emphasizes on reducing the cost, it may have negative effects on the quality of the products. Therefore, it may result in customer dissatisfaction or loss of customer loyalty.
1) Bio-engineering techniques: The bio-engineering mechanism can help the scientists to identify only the active compounds which desired and useful applications, instead of the random search process currently employed by the scientists. Then, they will perform tests on each and every one of them to find useful applications on the compound. This traditional search process results in wastage and very