Case number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run?
Group number: 3
Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang Mai Anh – accounting * Thach Dieu Huong – accounting * Pham Thien Trang – accounting * Dao Khanh Ly – accounting
This case study is about Chipotle, a young fast food company. In 2012, Chipotle has shown a successful performance with its Grills. Following the path, Chipotle is building a new project which is the ShopHouse. The ShopHouse predicated on much the same strategy with the Grill but it had …show more content…
Question 2 SWOT Analysis
Strengths | Weaknesses | - Serving a focused menu that includes dishes which they cook best.- Using high-quality raw ingredients and classic cooking methods to create great tasting, reasonably priced dishes.- Serving orders quickly by various ordering methods.- Customized dishes.- Creating an operationally efficient restaurant with an aesthetically pleasing and distinctive interior setting.- Friendly people who take care of each customer.- Health awareness and environment respect by using organic products and naturally raised meats.- The limited menu