Chipotle Mexican Grill Research Paper

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When people think of burritos and tacos, Chipotle Mexican Grill (CMG) first comes to their mind. Chipotle is also known as Chipotle Mexican Grill is a famous American fast casual restaurant that can be easily found in United Kingdom, United States, and Canada. Chipotle is a type of Mexican cuisine that serves with burritos and tacos. The company was founded since 1993 and it is well known for tacos and burritos. Its headquarters is based in Denver, Colorado. Chipotle is currently run by a chairman also known as the founder of Chipotle named Steve Ells and three directors in Denver, Colorado. The company currently has a total number of 26,500 employees. The company has always been successful in generating a strong brand image. The
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