Comm Paper PDF

Mass Communications in Canada
CS101 B
Patrick Rachuba
121662030
Prof: Dr. Hunsinger
TA: Natalie Hancock

Group 3 Essay

Patrick Rachuba
ID#: 121662030
CS101
Dr. Hunsinger
TA: Natalie Hancock

The Ways Social Media Intersects With The Theories of Globalization
Globalization today is understood as one of the most essential concepts of daily global function. Through the global expansion of communication networks such as the internet, television, radio, etc. individuals from all corners of the world gain insight into certain events and situations allowing them to express their opinions on the matter. It is through social media
(Facebook, Twitter, etc.) that most of the circumstances that take place, such as the University movements, are noticed and acted upon successfully. This paper focuses on the Quebec Student
Movement as well as other movements and how globalization, through social media, was more successful than other forms of media, like the newspaper, when informing the citizens of Canada and allowing them to express and communicate their own opinions on the situation. To put it broadly, social media intersects with the theories of globalization because with the extensive use of the internet and mobile phones these days, the spread of international practice, organization, and consciousness of social life has increased rapidly without the worry of censorship.
Digital media and the current generation go hand-in-hand when it comes to accessing news, music, movies, etc. This clearly demonstrates how the use of social medias are an essential daily task of many individuals, presumably the majority of nations. “Social networking, moreover, has become a global movement. Managing a social networking profile currently stands at 61 percent across all 54 countries.” (Hutton and Fosdick) In the public sphere, social

media is quickly rising to the very top of becoming the dominant source of information over other media, more specifically the newspaper and magazines.
The Quebec Student Movement was a strike where thousands of students marched down the streets when the announcement that tuition would increase by 75% was given. This student revolution is known as the largest in North American history which lasted a long 6 months. At the start of the movement, it was mostly local media, through magazines and newspapers, that informed the residents of the situation, and even with the thousands of students being arrested in the streets, the movement was given minimal attention in other parts of Canada and especially in the United States. “Hundreds of thousands of Quebecois repeatedly took to the streets. Yet the strike elicited not a single story from any of the three major U.S. broadcast networks, PBS
NewsHour or the Washington Post.” (Macdonald) Seeing how most international news gains popularity when the stories presented either have dark or violent circumstances, once the Quebec
Student Movement started to get more violent than peaceful, the story received attention from the United States media. “The lengthy student strike has led to violence on the streets of
Montreal.” (Macdonald) The New York Times described the events in Quebec as violent and fully ignoring the attempts that were made to make the strike a peaceful one.
As the events in Quebec started to unravel even further, the amount of broadcasting networks in the U.S. that caught sight and expressed the story dramatically increased. Once the student movement started to gain popularity among the social (digital) media, the story quickly gained large amounts of international popularity. (Radical Teacher 95) Television shows such as
Saturday Night Live even presented a spoof of the story which provided the movement with further support from other students in the United States. To include, because the show is very

popular among younger audiences it was very effective at grabbing the people’s attention about the movement.
There are important points to mention in relation to the

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