Essay on Creating a Personal Selling Philosophy

Words: 1258
Pages: 6

Creating a Personal Selling Philosophy

At some point, every transaction will require some elements of sales. More specifically, every business offers either a service or is selling a product. A career in sales can personally and financially prove to be rewarding and beneficial. In order to be a successful salesperson, one should develop a personal selling philosophy. Personal selling can be referred to as one of the major promotional methods used in business either by the people employed, by the total expenditures, or by the expenses as a percentage of sales. This paper will discuss developing a personal selling philosophy, selling factors style in a global environment, and examining a fit assessment.

Creating a
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Strategic Selling Model
As the marketplace began to expand into a global marketplace and advance into the information technology world, the implementation of complex selling models became more necessary. Strategic planning is the process that matches the firm’s resources to its market opportunities [ (Manning, Ahearne, & Reece, 2012) ]. It takes into consideration the various functional areas of the business that must be coordinated, such as financial assets, workforce, production capabilities and marketing [ (Manning, Ahearne, & Reece, 2012) ]. Professions such as supplemental insurance agents and pharmaceutical representatives are typical situations where you may see strategic selling model in practice. These salespersons analysis the market, understand the customer needs and present the most appropriate solution. Strategic/Consultative Alliance Selling
Often times in an industry, focusing on product strategy becomes less important. This is because competitor products are so similar that a company must take a different approach by developing a strategic selling alliance. Partnering with a company that product compliments each other relies heavily on relationship, presentation and the customer. By strategically partnering, a company can develop a long-term relationship with their customers because they figured out how to offer them a product that meets their needs and solves their problems. Applying the