Toyota Essay

Submitted By raagaar
Words: 3549
Pages: 15
Open Document
TERM PAPER

Of

Marketing Management

On

Marketing Plan to launch a C-Segment Car

Submitted By Submitted To

Aamir Khan Mr.Krishan Gopal

Roll no :- RT1901A61

Regd. No :- 10907135

Class :- MBA-1st sem

Section :- T1901

Lovely Professional University ‘Punjab’

Acknowledgement

I would like to take this opportunity to express my

gratitude towards all those people who have helped me

in the successful completion of this term paper, directly

or indirectly. I would also like to express my sincere

gratitude towards Mr. Krishan Gopal (my term paper

guide) for her guidance and help which she willingly

Provided at every step of my term paper.

Aamir Khan

MBA-1st Sem.

Table of content

➢ Introduction of TOYOTA

➢ Marketing Plan of Toyota Launch a “PRIUS”

➢ Objectives

➢ SWOT analysis

➢ Competitor

➢ Target Market

➢ Production System

➢ Conclusion

➢ Bibliography

Introduction of Toyota

Toyota is one of the best car selling companies in the world. TMC (Toyota Motor Corporation) was established in Tokyo, Japan. The company was founded in the year 1937 by a successful businessman - Mr. Kiichiro Toyoda.

The company is a corporation in the Toyota City in Tokyo Today, there are more than 317,000 people working in this company as its dedicated employees The company did not stop creating anything and they kept on creating more and more powerful things without stopping. In the year 1936, Toyota created a history by introducing a new passenger car- Toyota AA. Toyota also has other brands which are very famous worldwide and are known as Scion and Lexus. These cars have great deals and they have majority of their shareholdings in Daihatsu and Hino Motors.

Toyota selling over 8.8 million models in 2006¹ on all five continents. A Top 10 Fortune Global 500² enterprise, Toyota ranks among the world's leading global corporations and is proud to be the most admired automaker³, an achievement the company believes stems from its dedication to customer satisfaction.Toyota has been shaped by a set of values and principles that have their roots in the company's formative years in Japan.
Besides making cars, the company also has its wings in other sectors such as financial sector. The name of this branch is Division Toyota Financial Services. This company also plays a crucial role in financial sector and gives loans and financial assistance to the people who are in need of capital. Toyota Group is the largest group of industries in the world. Toyota motors limited has seen a huge loss of about 5 billion US dollars due to internal issues. After the financial crisis that happened due to American people, Toyota lost a lot of shares and stakes and money between the years 2007-2009. The recession that happened in the world was mainly due to Americans who did not pay their loans and taxes back to the country.

Marketing Plan of TOYOTA launch a “PRIUS”

Japan’s Toyota Motor has confirmed that the Prius hybrid will be making its way to India, where it will be aiming to capture a nichemarket. Vice Chairman Kazvo Okamoto revealed that the modelis ready and marketing strategies are under consideration, which could include selling the car by invite.Although a timeframe for the roll-out is undecided, the Prius is likely to make its first appearance in India at the Auto Expo in January 2010. The issue facing Toyota, and one which hit Honda’s Civic hybrid, the only other model in the segment, is one of cost. Unlike other Asian markets, the Indian government has not yet
Show More

Related Documents: Toyota Essay

Toyota: Toyota and Toyota Motor Corporation Essays

Toyota Introduction: Toyota is one of the world's largest automobile manufacturers, selling over 8.8 million models in 2006¹ on all five continents. A Top 10 Fortune Global 500² enterprise, Toyota ranks among the world's leading global corporations and is proud to be the most admired automaker³, an achievement the company believes stems from its dedication to customer satisfaction. Toyota has been shaped by a set of values and principles that have their roots in the company's formative years…

Words 541 - Pages 3

Essay on Toyota

Toyota Toyota was found by its president and owner Kiichiro Toyoda which is the best company known today for its cars and ranked number eight in 2011, but challenges never end, ups and downs for sure was part of this great company’s history and is still facing crisis. Toyota started with being a division in Toyoda Automatic Loom Works in 1933, before that time the founder traveled between Europe and the United States to search and investigate automobile productions. It established its operations…

Words 1891 - Pages 8

Toyota: Better and Toyota Essay

Company: Toyota | CORP2463 - Management and Strategy | TITLE: Individual Report | Executive summary In recent years, there is high level of uncertainty, due to the global financial crisis that have increased the level of unemployment. Companies like Toyota, aim to hire employees with skills and knowledge, firstly as way to decrease the amount of employees needed, and secondly as a significant indicator of performance that help them to take better decisions improve their sales. One…

Words 1201 - Pages 5

A Line of Toyota Essay

Toyota Model Line Chong Xiong Devry University Toyota Model Line Are you in need of a fuel efficient car with a cheap price? Well you came to the right place, welcome to Toyota, where “we’re quality oriented.” Toyota has use its ad showing ten economy vehicles from the 1970. In this ad, it features all the make and model of the cars available. The ad also includes the price range per vehicle and how many miles to a gallon each car gets. By effectively using its character and emotion, Toyota is…

Words 846 - Pages 4

Toyota Case Study

General Introduction about Toyota Toyota Motor Corporation is one of the best companies in Japan and also in the world. They are a big player in the automotive industry as one of the oldest and most experienced manufacturers. Nowadays they are in charge of producing several lines of cars that are sold all around the world. They are known as a very innovative company, especially their experience with hybrid-cars. When it comes to revenue, it is considered to be 13th biggest corporate in the world…

Words 2899 - Pages 12

Toyota Manufacturing Options

Toyota is one of the largest automobile manufacturers in the world today, until recently, they were renowned for the quality of their product and for developing the “Toyota Way” of manufacturing, “Just in Time” (JIT) pull supply chain strategy, and the “Total Quality Management” concepts (Simchi-Levi, Kaminsky & Simchi, 2008). This paper addresses their basic manufacturing concepts, supply chain, current ideas and programs. Furthermore, this paper shows Toyota continued improvement;…

Words 790 - Pages 4

Essay about Toyota: Toyota Production System

Waterloo The rank of Toyota in Global 500 • 2007 – 2013, Toyota was the biggest motor ve hicle manufacturer in the world. • Followed by General Motors Corporation and Ford Motor Company (Fortune, 2014). Source: Google.com The other automobile manufacturers Source: www.nstechnologies.co.in Sakichi Toyoda • In 1890’s, Sakichi Toyo da invented the wood en hand loom and rec eived a patent for it. • He kept improving the loom in his whole life and invented power l oom. (Toyota-global, 2 012) Source:…

Words 851 - Pages 4

Essay on Toyota Process

Toyota Processes Quality Control One of the major flaws within Toyota was the fact that Toyota did not stand behind its original statement of quality behind its vehicles. In order to rebuild the company, Toyota must be able to stand behind its brand and what it claims to be its philosophy. If a company cannot stand behind its values, there will not be many that will stand behind the Toyota name. Crisis Management/Communication The next process that would help Toyota improve would be crisis…

Words 375 - Pages 2

Case Study Of Toyota

Toyota said it expected to sell a record 9.58 million vehicles in 2012 now that its 2011 tsunami-induced problems are behind it and it has rebounded from large recalls. In 2012 The company has been losing out in China due to the Senkaku/Diaoyu island dispute between China and Japan. TM expects the impact of sales losses on its full-year net profits to be almost $373 million. One result of high gasoline costs and frugal consumers has been strong demand for Toyota’s Prius gasoline-electric…

Words 453 - Pages 2

Essay on Toyota Samsung

Toyota Japan Became largest automobile manufacturer in the world for the first time in 2008 Most of its nearly 600 subsidiary companies are involved in the production of automobiles, automobile parts, and commercial and industrial vehicles Toyota Motor Corporation began in 1933 as a division of the Toyoda Automatic Loom Works, Ltd. (later Toyota Industries Corporation, now a subsidiary), a Japanese manufacturer founded by Toyoda Sakichi under the direction of the founder's son Kiichiro Toyoda He…

Words 2394 - Pages 10