Curled Metal Inc Case Study

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Curled Metal Inc. is currently facing a challenge on how to price their innovative new technological advancement within the company’s array of products. Curled Metal Inc. has recently completed the test phases of their new pad that is composed of two flattened and tightly wounded curled one-inch wire, stacked on top of one another. This new product is revolutionary and exponentially more efficient than the disposable pads currently on the market that range in price from around $6.25 to $10 per pad. On top of this, the Curled Metal Inc. pads can save pile-driving contractors up to $3,222.09 per pad.

The option that Curled Metal Inc. is faced with regards the type of pricing method they should select to determine how much to charge their potential
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